AI for user research, built for teams

Research evidencefor product decisions.

Fred is a user research and decision intelligence platform for planning studies, recruiting participants, collecting responses, analyzing evidence, and building reports in one connected workspace.

Fred workspace showing AI-assisted UserSphere research analysis

AI-assisted synthesis stays reviewable, source-aware, and grounded in the research workflow.

Built for

UX researchers, product teams, founders, and agencies.

Evidence model

Evidence traceability, not decorative AI output.

Workflow

Supports the path from study setup to stakeholder-ready reporting.

Supported by

  • NVIDIA logo
  • AWS Activate Startup logo
  • Microsoft AI LAB Italia logo

Product capabilities

The research workflow gets one spine.

Fred connects planning, collection, synthesis, and reporting so evidence does not lose meaning between tools.

01 / Study builder

Plan studies with structure

Use templates and method-specific setup to define what you need to learn before collection starts.

Fred study builder with research setup controls

02 / Tester panel

Collect the right evidence

Recruit participants, invite your own testers, and keep audience context attached to every response.

Fred audience builder for participant recruitment

03 / Thematic analysis

Synthesize with control

Use AI-assisted analysis to surface patterns while researchers review, edit, and publish final insights.

Fred insight tagging and thematic analysis interface

04 / Report builder

Report with traceability

Build outputs that connect themes, clips, responses, and recommendations back to source evidence.

Fred report builder showing research output sections

Define the decision

Start from the product decision you need to support, then choose the research method that fits the risk.

Collect evidence

Run sessions, capture responses, and keep participant context connected to every signal.

Shape insight

Cluster responses, review AI-assisted themes, and keep every conclusion inspectable.

Share the decision

Create a report that gives stakeholders the finding, the source, and the next step.

Method coverage

Choose the method that fits the risk.

The homepage should not pretend all research is the same. Fred supports different evidence shapes across discovery, validation, and decision work.

Test

Usability testing

Validate flows, prototypes, and websites with task evidence.

Learn

UserSphere

Run moderated interviews, discovery sessions, and research reviews with replay and session context.

Learn

Card sorting

Understand how users group information and concepts.

Test

Tree testing

Measure whether navigation paths match user expectations.

Test

First-click testing

See where people start when a page asks them to act.

Learn

5-second tests

Capture immediate comprehension before users overthink.

Decide

Preference tests

Compare alternatives and gather evidence for design direction.

Learn

Surveys

Collect structured responses that stay connected to analysis.

UserSphere

Live sessions, replay evidence, and behavioral context in one place.

UserSphere helps teams run moderated research with session context preserved. Attention and replay signals are framed as evidence to review, not certainty to overclaim.

Moderated sessions with research context

Replay review for behavioral evidence

Gaze and attention signals presented carefully

Findings connected to reports and decisions

Fred UserSphere session analysis with AI-assisted research signals
Consent-aware
Replayable
Evidence-linked

From evidence to decision

Analysis, reporting, and collaboration need the same context.

Fred keeps the story connected so teams can inspect the research behind each recommendation.

AI-assisted analysis

Move from raw responses to reviewable themes, tags, and reports.

Fred uses AI to accelerate synthesis while keeping researchers in control of what becomes an insight. Every output should remain editable and connected to source material.

  • Cluster responses into themes
  • Tag evidence across studies
  • Draft report sections faster
  • Keep conclusions tied to source context
Fred thematic analysis workspace with AI-assisted tags and themes

Reporting and collaboration

Give stakeholders a decision case, not another research dump.

Reports combine evidence, themes, session details, and recommendations so teams can inspect the work behind the conclusion.

  • Shareable research outputs
  • Evidence-linked summaries
  • Reusable research memory
  • Clear path from finding to next action
Fred report builder connecting findings and evidence

From research teams

What teams say after choosing Fred

0+Teams using Fred
0%Avg. analysis time saved
0+Research insights gathered

We replaced three separate tools with Fred. Our team now runs tests every week and ships board-ready reports the same day.

ST

Sarah Thompson

Head of Product - London

@Fintech

The integrated panel changed everything. We recruit screened users in under 24 hours and drop-off is down 40%.

KT

Kenji Tanaka

UX Research Lead - Tokyo

@E-commerce

Prototype testing and first-click are seamless. In one sprint we validated two UX concepts with real data, something that used to take a month.

AD

Amara Diallo

Product Designer - Paris

@HealthTech

We replaced three separate tools with Fred. Our team now runs tests every week and ships board-ready reports the same day.

ST

Sarah Thompson

Head of Product - London

@Fintech

The integrated panel changed everything. We recruit screened users in under 24 hours and drop-off is down 40%.

KT

Kenji Tanaka

UX Research Lead - Tokyo

@E-commerce

Prototype testing and first-click are seamless. In one sprint we validated two UX concepts with real data, something that used to take a month.

AD

Amara Diallo

Product Designer - Paris

@HealthTech

We replaced three separate tools with Fred. Our team now runs tests every week and ships board-ready reports the same day.

ST

Sarah Thompson

Head of Product - London

@Fintech

The integrated panel changed everything. We recruit screened users in under 24 hours and drop-off is down 40%.

KT

Kenji Tanaka

UX Research Lead - Tokyo

@E-commerce

Prototype testing and first-click are seamless. In one sprint we validated two UX concepts with real data, something that used to take a month.

AD

Amara Diallo

Product Designer - Paris

@HealthTech

We replaced three separate tools with Fred. Our team now runs tests every week and ships board-ready reports the same day.

ST

Sarah Thompson

Head of Product - London

@Fintech

The integrated panel changed everything. We recruit screened users in under 24 hours and drop-off is down 40%.

KT

Kenji Tanaka

UX Research Lead - Tokyo

@E-commerce

Prototype testing and first-click are seamless. In one sprint we validated two UX concepts with real data, something that used to take a month.

AD

Amara Diallo

Product Designer - Paris

@HealthTech

Fred feels like the global leaders in UX research, but with faster support and reports our investors actually read.

LO

Lucas Oliveira

Founder - São Paulo

@B2B SaaS

Insights, clips, and highlight reels finally live in one place. Cross-team alignment went from days of back-and-forth to one shared link.

PS

Priya Sharma

Research Ops - Bangalore

@EdTech

The AI summaries surface patterns we used to miss entirely. We cut analysis time by over half and ship faster as a result.

JO

James O'Brien

Growth PM - Dublin

@Travel Tech

Fred feels like the global leaders in UX research, but with faster support and reports our investors actually read.

LO

Lucas Oliveira

Founder - São Paulo

@B2B SaaS

Insights, clips, and highlight reels finally live in one place. Cross-team alignment went from days of back-and-forth to one shared link.

PS

Priya Sharma

Research Ops - Bangalore

@EdTech

The AI summaries surface patterns we used to miss entirely. We cut analysis time by over half and ship faster as a result.

JO

James O'Brien

Growth PM - Dublin

@Travel Tech

Fred feels like the global leaders in UX research, but with faster support and reports our investors actually read.

LO

Lucas Oliveira

Founder - São Paulo

@B2B SaaS

Insights, clips, and highlight reels finally live in one place. Cross-team alignment went from days of back-and-forth to one shared link.

PS

Priya Sharma

Research Ops - Bangalore

@EdTech

The AI summaries surface patterns we used to miss entirely. We cut analysis time by over half and ship faster as a result.

JO

James O'Brien

Growth PM - Dublin

@Travel Tech

Fred feels like the global leaders in UX research, but with faster support and reports our investors actually read.

LO

Lucas Oliveira

Founder - São Paulo

@B2B SaaS

Insights, clips, and highlight reels finally live in one place. Cross-team alignment went from days of back-and-forth to one shared link.

PS

Priya Sharma

Research Ops - Bangalore

@EdTech

The AI summaries surface patterns we used to miss entirely. We cut analysis time by over half and ship faster as a result.

JO

James O'Brien

Growth PM - Dublin

@Travel Tech

Card sorting and tree testing in the same workflow as our usability studies is a game-changer. We cut our tool stack from five to one.

AM

Anna Müller

Senior UX Researcher - Munich

@Automotive

The research repository means nothing gets lost between sprints. Our team references past studies constantly and makes far fewer assumptions.

CG

Carlos García

CPO - Madrid

@Logistics SaaS

We used to spend two weeks on analysis. Now it's two days. Fred's AI clustering is the single biggest time-saver I've found in research tooling.

MP

Min-jun Park

Product Manager - Seoul

@Fintech

Card sorting and tree testing in the same workflow as our usability studies is a game-changer. We cut our tool stack from five to one.

AM

Anna Müller

Senior UX Researcher - Munich

@Automotive

The research repository means nothing gets lost between sprints. Our team references past studies constantly and makes far fewer assumptions.

CG

Carlos García

CPO - Madrid

@Logistics SaaS

We used to spend two weeks on analysis. Now it's two days. Fred's AI clustering is the single biggest time-saver I've found in research tooling.

MP

Min-jun Park

Product Manager - Seoul

@Fintech

Card sorting and tree testing in the same workflow as our usability studies is a game-changer. We cut our tool stack from five to one.

AM

Anna Müller

Senior UX Researcher - Munich

@Automotive

The research repository means nothing gets lost between sprints. Our team references past studies constantly and makes far fewer assumptions.

CG

Carlos García

CPO - Madrid

@Logistics SaaS

We used to spend two weeks on analysis. Now it's two days. Fred's AI clustering is the single biggest time-saver I've found in research tooling.

MP

Min-jun Park

Product Manager - Seoul

@Fintech

Card sorting and tree testing in the same workflow as our usability studies is a game-changer. We cut our tool stack from five to one.

AM

Anna Müller

Senior UX Researcher - Munich

@Automotive

The research repository means nothing gets lost between sprints. Our team references past studies constantly and makes far fewer assumptions.

CG

Carlos García

CPO - Madrid

@Logistics SaaS

We used to spend two weeks on analysis. Now it's two days. Fred's AI clustering is the single biggest time-saver I've found in research tooling.

MP

Min-jun Park

Product Manager - Seoul

@Fintech

The shareable report format changed how we present to stakeholders. No more PowerPoint exports, our executives click the link and immediately get it.

CD

Claire Dubois

UX Lead - Montreal

@Retail

Running moderated interviews and unmoderated tests from the same dashboard is exactly what we needed. Fred removed the last reason to switch tools mid-project.

RM

Rahul Mehta

Design Director - Singapore

@HR Tech

The participant panel quality is excellent, real users, fast turnaround. We launched a study on a Friday and had actionable data by Monday morning.

SH

Sofia Hernández

Research Lead - Mexico City

@Media

The shareable report format changed how we present to stakeholders. No more PowerPoint exports, our executives click the link and immediately get it.

CD

Claire Dubois

UX Lead - Montreal

@Retail

Running moderated interviews and unmoderated tests from the same dashboard is exactly what we needed. Fred removed the last reason to switch tools mid-project.

RM

Rahul Mehta

Design Director - Singapore

@HR Tech

The participant panel quality is excellent, real users, fast turnaround. We launched a study on a Friday and had actionable data by Monday morning.

SH

Sofia Hernández

Research Lead - Mexico City

@Media

The shareable report format changed how we present to stakeholders. No more PowerPoint exports, our executives click the link and immediately get it.

CD

Claire Dubois

UX Lead - Montreal

@Retail

Running moderated interviews and unmoderated tests from the same dashboard is exactly what we needed. Fred removed the last reason to switch tools mid-project.

RM

Rahul Mehta

Design Director - Singapore

@HR Tech

The participant panel quality is excellent, real users, fast turnaround. We launched a study on a Friday and had actionable data by Monday morning.

SH

Sofia Hernández

Research Lead - Mexico City

@Media

The shareable report format changed how we present to stakeholders. No more PowerPoint exports, our executives click the link and immediately get it.

CD

Claire Dubois

UX Lead - Montreal

@Retail

Running moderated interviews and unmoderated tests from the same dashboard is exactly what we needed. Fred removed the last reason to switch tools mid-project.

RM

Rahul Mehta

Design Director - Singapore

@HR Tech

The participant panel quality is excellent, real users, fast turnaround. We launched a study on a Friday and had actionable data by Monday morning.

SH

Sofia Hernández

Research Lead - Mexico City

@Media

Pricing

Start small, scale when research becomes a team habit.

Researcher and Team plans start with a guided trial. Enterprise is available when governance, rollout, and custom limits matter.

01No card before the trial

Prove it on real work

Start the trial with a live study, not a sandbox tour. Bring one decision Fred has to help you make.

02Study setup to report

Test the whole loop

Plan, collect, synthesize, and report from the same workspace so the team can judge the workflow end to end.

03Annual keeps 2 months free

Commit with evidence

Upgrade only after Fred has shown it can turn research activity into reusable decision evidence.

Commit annually when Fred becomes part of the research operating rhythm.
2 months free

Researcher

299€/ month

billed monthly

Focused studies for independent researchers testing Fred against a real workflow.

Start Researcher Trial

15-day guided trial before billing.

  • Up to 5 seats
  • 5 projects
  • 10 studies per project
  • 15 methods per study
  • 5 report exports per month
  • 5 GB storage

Popular

Team

699€/ month

billed monthly

Shared workflows for product and research teams making research a team habit.

Start Team Trial

15-day guided trial before billing.

  • Up to 15 seats
  • 15 projects
  • 30 studies per project
  • Unlimited methods and exports
  • 25 GB storage
  • All study methods

Enterprise

From 2400€/ month

sales-led setup

Governance, rollout support, and custom limits when research needs more control.

Talk to Sales

Pricing and rollout are defined with sales.

  • Everything in Team
  • SSO and advanced security
  • Multi-team rollout support
  • Custom pricing and governance setup
  • 100 GB storage baseline
Compare plan details

Start with one decision

Bring studies, evidence, AI analysis, and reports into one Fred workspace.

Use the trial to set up a real research workflow and see whether Fred fits how your team makes product decisions.

No credit card required
Researcher-controlled AI
Evidence-linked reports