UX researchers, product teams, founders, and agencies.
Research evidencefor product decisions.
Fred is a user research and decision intelligence platform for planning studies, recruiting participants, collecting responses, analyzing evidence, and building reports in one connected workspace.

AI-assisted synthesis stays reviewable, source-aware, and grounded in the research workflow.
Evidence traceability, not decorative AI output.
Supports the path from study setup to stakeholder-ready reporting.
Supported by
Product capabilities
The research workflow gets one spine.
Fred connects planning, collection, synthesis, and reporting so evidence does not lose meaning between tools.
01 / Study builder
Plan studies with structure
Use templates and method-specific setup to define what you need to learn before collection starts.

02 / Tester panel
Collect the right evidence
Recruit participants, invite your own testers, and keep audience context attached to every response.

03 / Thematic analysis
Synthesize with control
Use AI-assisted analysis to surface patterns while researchers review, edit, and publish final insights.

04 / Report builder
Report with traceability
Build outputs that connect themes, clips, responses, and recommendations back to source evidence.

Define the decision
Start from the product decision you need to support, then choose the research method that fits the risk.
Collect evidence
Run sessions, capture responses, and keep participant context connected to every signal.
Shape insight
Cluster responses, review AI-assisted themes, and keep every conclusion inspectable.
Share the decision
Create a report that gives stakeholders the finding, the source, and the next step.
Method coverage
Choose the method that fits the risk.
The homepage should not pretend all research is the same. Fred supports different evidence shapes across discovery, validation, and decision work.
Usability testing
Validate flows, prototypes, and websites with task evidence.
UserSphere
Run moderated interviews, discovery sessions, and research reviews with replay and session context.
Card sorting
Understand how users group information and concepts.
Tree testing
Measure whether navigation paths match user expectations.
First-click testing
See where people start when a page asks them to act.
5-second tests
Capture immediate comprehension before users overthink.
Preference tests
Compare alternatives and gather evidence for design direction.
Surveys
Collect structured responses that stay connected to analysis.
UserSphere
Live sessions, replay evidence, and behavioral context in one place.
UserSphere helps teams run moderated research with session context preserved. Attention and replay signals are framed as evidence to review, not certainty to overclaim.
Moderated sessions with research context
Replay review for behavioral evidence
Gaze and attention signals presented carefully
Findings connected to reports and decisions

From evidence to decision
Analysis, reporting, and collaboration need the same context.
Fred keeps the story connected so teams can inspect the research behind each recommendation.
AI-assisted analysis
Move from raw responses to reviewable themes, tags, and reports.
Fred uses AI to accelerate synthesis while keeping researchers in control of what becomes an insight. Every output should remain editable and connected to source material.
- Cluster responses into themes
- Tag evidence across studies
- Draft report sections faster
- Keep conclusions tied to source context

Reporting and collaboration
Give stakeholders a decision case, not another research dump.
Reports combine evidence, themes, session details, and recommendations so teams can inspect the work behind the conclusion.
- Shareable research outputs
- Evidence-linked summaries
- Reusable research memory
- Clear path from finding to next action

From research teams
What teams say after choosing Fred
We replaced three separate tools with Fred. Our team now runs tests every week and ships board-ready reports the same day.
Sarah Thompson
Head of Product - London
@Fintech
The integrated panel changed everything. We recruit screened users in under 24 hours and drop-off is down 40%.
Kenji Tanaka
UX Research Lead - Tokyo
@E-commerce
Prototype testing and first-click are seamless. In one sprint we validated two UX concepts with real data, something that used to take a month.
Amara Diallo
Product Designer - Paris
@HealthTech
We replaced three separate tools with Fred. Our team now runs tests every week and ships board-ready reports the same day.
Sarah Thompson
Head of Product - London
@Fintech
The integrated panel changed everything. We recruit screened users in under 24 hours and drop-off is down 40%.
Kenji Tanaka
UX Research Lead - Tokyo
@E-commerce
Prototype testing and first-click are seamless. In one sprint we validated two UX concepts with real data, something that used to take a month.
Amara Diallo
Product Designer - Paris
@HealthTech
We replaced three separate tools with Fred. Our team now runs tests every week and ships board-ready reports the same day.
Sarah Thompson
Head of Product - London
@Fintech
The integrated panel changed everything. We recruit screened users in under 24 hours and drop-off is down 40%.
Kenji Tanaka
UX Research Lead - Tokyo
@E-commerce
Prototype testing and first-click are seamless. In one sprint we validated two UX concepts with real data, something that used to take a month.
Amara Diallo
Product Designer - Paris
@HealthTech
We replaced three separate tools with Fred. Our team now runs tests every week and ships board-ready reports the same day.
Sarah Thompson
Head of Product - London
@Fintech
The integrated panel changed everything. We recruit screened users in under 24 hours and drop-off is down 40%.
Kenji Tanaka
UX Research Lead - Tokyo
@E-commerce
Prototype testing and first-click are seamless. In one sprint we validated two UX concepts with real data, something that used to take a month.
Amara Diallo
Product Designer - Paris
@HealthTech
Fred feels like the global leaders in UX research, but with faster support and reports our investors actually read.
Lucas Oliveira
Founder - São Paulo
@B2B SaaS
Insights, clips, and highlight reels finally live in one place. Cross-team alignment went from days of back-and-forth to one shared link.
Priya Sharma
Research Ops - Bangalore
@EdTech
The AI summaries surface patterns we used to miss entirely. We cut analysis time by over half and ship faster as a result.
James O'Brien
Growth PM - Dublin
@Travel Tech
Fred feels like the global leaders in UX research, but with faster support and reports our investors actually read.
Lucas Oliveira
Founder - São Paulo
@B2B SaaS
Insights, clips, and highlight reels finally live in one place. Cross-team alignment went from days of back-and-forth to one shared link.
Priya Sharma
Research Ops - Bangalore
@EdTech
The AI summaries surface patterns we used to miss entirely. We cut analysis time by over half and ship faster as a result.
James O'Brien
Growth PM - Dublin
@Travel Tech
Fred feels like the global leaders in UX research, but with faster support and reports our investors actually read.
Lucas Oliveira
Founder - São Paulo
@B2B SaaS
Insights, clips, and highlight reels finally live in one place. Cross-team alignment went from days of back-and-forth to one shared link.
Priya Sharma
Research Ops - Bangalore
@EdTech
The AI summaries surface patterns we used to miss entirely. We cut analysis time by over half and ship faster as a result.
James O'Brien
Growth PM - Dublin
@Travel Tech
Fred feels like the global leaders in UX research, but with faster support and reports our investors actually read.
Lucas Oliveira
Founder - São Paulo
@B2B SaaS
Insights, clips, and highlight reels finally live in one place. Cross-team alignment went from days of back-and-forth to one shared link.
Priya Sharma
Research Ops - Bangalore
@EdTech
The AI summaries surface patterns we used to miss entirely. We cut analysis time by over half and ship faster as a result.
James O'Brien
Growth PM - Dublin
@Travel Tech
Card sorting and tree testing in the same workflow as our usability studies is a game-changer. We cut our tool stack from five to one.
Anna Müller
Senior UX Researcher - Munich
@Automotive
The research repository means nothing gets lost between sprints. Our team references past studies constantly and makes far fewer assumptions.
Carlos García
CPO - Madrid
@Logistics SaaS
We used to spend two weeks on analysis. Now it's two days. Fred's AI clustering is the single biggest time-saver I've found in research tooling.
Min-jun Park
Product Manager - Seoul
@Fintech
Card sorting and tree testing in the same workflow as our usability studies is a game-changer. We cut our tool stack from five to one.
Anna Müller
Senior UX Researcher - Munich
@Automotive
The research repository means nothing gets lost between sprints. Our team references past studies constantly and makes far fewer assumptions.
Carlos García
CPO - Madrid
@Logistics SaaS
We used to spend two weeks on analysis. Now it's two days. Fred's AI clustering is the single biggest time-saver I've found in research tooling.
Min-jun Park
Product Manager - Seoul
@Fintech
Card sorting and tree testing in the same workflow as our usability studies is a game-changer. We cut our tool stack from five to one.
Anna Müller
Senior UX Researcher - Munich
@Automotive
The research repository means nothing gets lost between sprints. Our team references past studies constantly and makes far fewer assumptions.
Carlos García
CPO - Madrid
@Logistics SaaS
We used to spend two weeks on analysis. Now it's two days. Fred's AI clustering is the single biggest time-saver I've found in research tooling.
Min-jun Park
Product Manager - Seoul
@Fintech
Card sorting and tree testing in the same workflow as our usability studies is a game-changer. We cut our tool stack from five to one.
Anna Müller
Senior UX Researcher - Munich
@Automotive
The research repository means nothing gets lost between sprints. Our team references past studies constantly and makes far fewer assumptions.
Carlos García
CPO - Madrid
@Logistics SaaS
We used to spend two weeks on analysis. Now it's two days. Fred's AI clustering is the single biggest time-saver I've found in research tooling.
Min-jun Park
Product Manager - Seoul
@Fintech
The shareable report format changed how we present to stakeholders. No more PowerPoint exports, our executives click the link and immediately get it.
Claire Dubois
UX Lead - Montreal
@Retail
Running moderated interviews and unmoderated tests from the same dashboard is exactly what we needed. Fred removed the last reason to switch tools mid-project.
Rahul Mehta
Design Director - Singapore
@HR Tech
The participant panel quality is excellent, real users, fast turnaround. We launched a study on a Friday and had actionable data by Monday morning.
Sofia Hernández
Research Lead - Mexico City
@Media
The shareable report format changed how we present to stakeholders. No more PowerPoint exports, our executives click the link and immediately get it.
Claire Dubois
UX Lead - Montreal
@Retail
Running moderated interviews and unmoderated tests from the same dashboard is exactly what we needed. Fred removed the last reason to switch tools mid-project.
Rahul Mehta
Design Director - Singapore
@HR Tech
The participant panel quality is excellent, real users, fast turnaround. We launched a study on a Friday and had actionable data by Monday morning.
Sofia Hernández
Research Lead - Mexico City
@Media
The shareable report format changed how we present to stakeholders. No more PowerPoint exports, our executives click the link and immediately get it.
Claire Dubois
UX Lead - Montreal
@Retail
Running moderated interviews and unmoderated tests from the same dashboard is exactly what we needed. Fred removed the last reason to switch tools mid-project.
Rahul Mehta
Design Director - Singapore
@HR Tech
The participant panel quality is excellent, real users, fast turnaround. We launched a study on a Friday and had actionable data by Monday morning.
Sofia Hernández
Research Lead - Mexico City
@Media
The shareable report format changed how we present to stakeholders. No more PowerPoint exports, our executives click the link and immediately get it.
Claire Dubois
UX Lead - Montreal
@Retail
Running moderated interviews and unmoderated tests from the same dashboard is exactly what we needed. Fred removed the last reason to switch tools mid-project.
Rahul Mehta
Design Director - Singapore
@HR Tech
The participant panel quality is excellent, real users, fast turnaround. We launched a study on a Friday and had actionable data by Monday morning.
Sofia Hernández
Research Lead - Mexico City
@Media
Pricing
Start small, scale when research becomes a team habit.
Researcher and Team plans start with a guided trial. Enterprise is available when governance, rollout, and custom limits matter.
Prove it on real work
Start the trial with a live study, not a sandbox tour. Bring one decision Fred has to help you make.
Test the whole loop
Plan, collect, synthesize, and report from the same workspace so the team can judge the workflow end to end.
Commit with evidence
Upgrade only after Fred has shown it can turn research activity into reusable decision evidence.
Start with one decision
Bring studies, evidence, AI analysis, and reports into one Fred workspace.
Use the trial to set up a real research workflow and see whether Fred fits how your team makes product decisions.